PRINCETON, N.J. Two-thirds of the nation's partygoers say theyselect a "designated driver" all or most of the time at parties andsocial occasions where alcohol is served.
Under this plan, a volunteer refrains from drinking in order todrive his or her companions home safely.
The concept has been heavily promoted on television as part ofthe nationwide effort to curb drunken driving.
Women are more likely than men to have adopted the designateddriver concept. Regular observance also is more common among18-34-year-olds - the age group with the highest incidence ofalcohol-related highway fatalities - than older groups.
Exposure to the designated driver campaign on TV is associatedwith greater observance of the practice.
Two adults in three say they have seen TV spots promoting theconcept in the last three months, with 31 percent citing exposure onsix or more occasions and 36 percent from one to five times.
Among people who have never seen these messages, 59 percentclaim to select a safe driver at all or most of the parties theyattend. This figure rises to 64 percent among those who have seenone to five spots and to 71 percent among those exposed to six ormore.
Key findings: SELECTION OF DESIGNATED DRIVER
Jan.-Feb Sept.-Oct.
1989 1988 All of the time 40% 34% Most of the time 26 28 Not very often 15 15 Never 18 21 Not sure 1 2
NOTE: Excludes people who say they don't attend parties wherealcohol is served. SELECTION OF DESIGNATED DRIVER
% All % Most %
the of the Seldom,
time time never NATIONAL 40 26 33 Men 31 27 40 Women 49 24 25 18-34 yrs. 40 30 30 35-54 yrs. 37 27 36 55 plus 43 16 35 Coll. grads 30 35 33 Some coll. 49 28 23 No coll. 40 21 37 Exposed to messages: 6 or more 45 26 28 1-5 37 27 34 None 36 23 39
"Not sure," 1 percent nationwide, omitted.
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